DESIGN PHILOSOPHY

Since 1994, Ruffwear has been dedicated to building gear for outdoor athletes and their human companions. We believe that our products should perform and that performance should be measured by the ability to enhance our outdoor adventures with our dogs. These guiding principles, along with a desire to push the boundaries and explore, are what fuel our soul and drive us to create the best dog gear possible. Thanks for sharing the adventure with us.

DESIGNED FROM A DOG’S PERSPECTIVE

At Ruffwear, we believe our dog’s gear should perform just as well as our own. We use technical fabrics with an athletic fit to guide us to the edge of exploration.

CONNECTIONS BUILT TO LAST

Every Ruffwear leash is custom-designed, from the webbing patterns inspired by our favorite wild places to secure, ergonomically-crafted hardware.

GO THE DISTANCE, GET A GRIP

We partner with Vibram® to engineer outsoles for year-round trail conditions. Outdoor adventurers can forge new paths and take the trail less traveled.

OUR PRACTICES

As a company dedicated to making great product, our definition of success includes embracing our responsibility to our community and to our planet. Sometimes stated as "doing well by doing good," to us this means conducting our business in a way that maximises the good we can do in the world while being mindful of the impact we have on the planet. We are therefore committed to a continuing process of reviewing and improving our product and our practices to increase the positive impacts of our business while reducing unnecessary harm.

SUSTAINABLE SOURCING

We carefully consider the materials that go into Ruffwear products for durability, sustainable sourcing and performance. An increasing portion of our fabrics is produced with the bluesign® system to meet the highest environmental standards, and only natural, petroleum-free, sustainable rubber is used in our toys.

REDUCING WASTE

We’re moving toward a pioneering new business model that allows us to respond more swiftly to market demand and produce only what is needed. The model enables us to achieve a 30-day manufacturing lead time from purchase order to shipment in products like our Front Range™ Harness, meaning that we reduce waste at every point in the supply chain, shrinking our overall environmental footprint.

CONSCIOUS DESIGN

We work to in every way possible to be conscious of the environment in our product design. For our canine safety light, The Beacon™, we crafted a product that uses a rechargeable battery. The Beacon incorporates a high capacity, USB-rechargeable battery and comes with a standard, 15 cm USB charging cord.

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